What is Stock?


       A. Characteristics of Common Stock

              1. Represents a share of ownership in the corporation

              2. Gives the investor the right to vote for the board of directors at the annual stockholder's
              meeting

              3. For each share of ownership, the investor gets one vote

       B. What is Preferred Stock?

              1. Represents a share of ownership in the corporation

              2. Does not give the investor the right to vote for the board of directors at the annual stockholder's
              meeting

              3. Dividends are set at a higher rate than common stock and are paid before the common
              stockholder's get their dividends

       C. Classifications of Stocks

              1. Blue Chip - Common stock of large, financially stable, highly respected corporations with
              solid records of dividend payment.These stocks are very stable, pay consistent dividends, and are
              relatively safe investments. Examples include General Motors and IBM.

              2. Growth Stock - Stocks that show greater than average price appreciation. Sales, market share
              and earnings growth are greater than the average for the industry and economy. Weaknesses
              include lower dividends because profits are reinvested in the company, may be higher priced, and
              require close supervision and strong nerves. Examples include cable television, pharmaceutical
              firms, and computer firms.

              3. Defensive Stock - Stocks that are relatively unaffected by changes in the business cycle.
              Examples are industries that produce necessities, such as food and public utilities.

              4. Cyclical Stock - Stocks of industries significantly affected by business cycle fluctuations.
              Company earnings and common stock prices increase or decrease with changes in business
              conditions. Examples of cyclical industries include automobile, steel, building supplies and
              machine tools.

              5. Income Stock - Stocks with a high yield. Dividends are high in relationship to market price.
              Retired investors seeking current steady income find these mature industry stock attractive. Public
              utilities are generally income stock.

              6. Special Situation - Stocks of companies with potential due to unique new product or service
              in a growing industry. Sales and earnings growth are good, but more than day-to-day business
              potential is involved. If certain developments occur, unusual price changes may result. Such
              developments may include new management, reorganization, discovery of a natural resource,
              innovations, mergers, spin-offs and take-overs. Recent examples include Amazon.com, US Robotics,
              MicroSoft, SpyGlass, and NetScape.
 

Last updated July 21, 1999
by Megan McCarthy